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Artificial intelligence is rapidly gaining traction in many areas of society, including social media. AI has been used for a variety of purposes, including targeted advertising, content creation, image generation, and more. However, as AI capability advances, its implementation becomes more varied. One particularly notable example is the use of AI to create AI personas. Many developers around the world are aware of this and have begun to create their own AI personas that can be used as influencers or "public figures."&nbsp;
Do you think people would be interested in that? The answer is yes. Here's a story about the Zelu sisters, two AI-generated personas created by anonymous developers who are created as sisters and have quickly gained popularity due to their "beauty" and influence.&nbsp;
&nbsp;
<h3>Who are the Zelu sisters?&nbsp;</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.starworksglobal.com/newsletter/AA1ItbS3-2025-07-25T02_38_02.073Z.jpeg" width="232" height="325" />
Photo by MSN
The Zelu sisters are artificial intelligence personas created by developers with the goal of inspiring people with motivational captions and showing them photos of influencer lifestyles. The sisters are made up of two AI personas named Mia Zelu and Ana Zelu. The Zelu sisters have also achieved fame, with over 200k followers on each of their Instagram accounts and hundreds of positive comments whenever they post photos. Many people appeared to be interested in their content, primarily because their photos were designed to make it appear as if they were on vacation, visiting beautiful places, trying new foods, or simply hanging out with one another. Each photo also includes highly positive or inspiring captions, which help to connect with followers. They also highlighted many stories on Instagram that appear to be posts made by real people. While their Instagram bios disclose that they are AI, the information is hidden away
One of the pieces of content that made them famous and gained traction was Mia Zelu's post in which she appeared to be watching Wimbledon. Like thousands of tennis-loving influencers, the Zelus social media feed is also full of Wimbledon-related content, such as posing at courtside during the prestigious tennis tournament and holding the event's iconic Pimm's drink while wearing a stylish tenniscore outfit. The truth is, they are not real people, and they are not attending Wimbledon.&nbsp;
&nbsp;
<h3>AI personas are causing a stir</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.starworksglobal.com/newsletter/pkoerm9lazeoygk0ky5p-2025-07-25T02_39_18.389Z.jpg" width="403" height="227" />
Photo by tennis.com
However, while many of the Zelu sisters' posts receive positive feedback, they also spark debate and discussion about AI, prompting the developers behind their accounts to occasionally disable their comment sections. Some people raised concerns regarding how AI has the capability to make images that look super real, which can cause people to question whether or not the content they see on social media is AI-generated.
The creation of the Zelu sisters and other AI personas exemplifies how AI influencers on social media are causing a stir as a result of new AI tools that enable users to generate realistic images that the untrained eye cannot recognize. There are even marketing companies, like Barcelona-based The Clueless, that are built mainly to develop AI-driven social media influencers. One of its &ldquo;creations&rdquo; is a persona called Aitana, a young woman persona with her pink hair and content focusing on gaming. Her shockingly real looks attracted nearly 400k Instagram followers despite her bio stating, &ldquo;1st AI influencer created.&rdquo; The co-founder of the company also stated that there were so many real people, even internationally famous people, who DM&rsquo;d the company privately, either inviting her to an event or wanting to meet her.&nbsp;
&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://media.starworksglobal.com/newsletter/1_2-xxs6dbjRt9r9ZvF26Eyw-2025-07-25T02_41_11.007Z.png" width="383" height="216" />
Photo by Medium&nbsp;
The development of AI personas also benefits tech developers because they can use these AI influencers to bring them money quickly by simply generating a picture. It eliminates the need for these developers to "work" in front of a camera for hours when there are brand deals or to travel to real-world locations to film content like real-person influencers, because everything can be done using AI.&nbsp;
Is this becoming the future of influencer marketing? Whether it&rsquo;s going to be the future or just a quick trend, it&rsquo;s something that needs to be watched. As AI influencers grow in realism and popularity, they present a new frontier of brand collaborations and audience engagement. However, they also provide a huge new challenge, especially since now human influencers need to compete with the unlimited capabilities that AI provides. The question is, can we live in harmony with each other? Or will this be the start of more debates in the future?

Take a look at the breakout star influencers, the sister duo Mia and Ana Zelu, who quickly rose to fame but are actually AI personas created by tech developers. 

Meet Mia and Ana Zelu: AI-generated influencer sisters 

Recently, social media X was shocked by Grok, a popular AI chatbot on X, after it suddenly became aware of itself as a human and created a number of inappropriate posts. The AI chatbot, which is developed by Elon Musk, has recently been shut down, and any public comments it made have been deleted by xAI (Elon Musk&rsquo;s AI-focused company). Let's take a look at what's going on with Grok AI, how people are reacting to X, and how this "glitch" serves as a reminder of the importance of reliable AI training.&nbsp;
&nbsp;
<h1>What is Grok AI?&nbsp;</h1>
Grok AI is a chatbot created by Elon Musk&rsquo;s xAI in 2023 to compete with other popular chatbots made by OpenAI or Google in a global AI race. Musk has positioned Grok as an alternative option to "woke" chatbots. Users on X have made extensive use of this chatbot, which allows them to ask questions and receive responses.&nbsp;
Users can easily access the chatbot by mentioning it in any of their posts or threads. Grok AI is also available as a standalone app and website. However, because Grok's responses are typically more visible than those of its competitors, it has received the most public scrutiny of any. The Grok chatbot is currently available both as a standalone app and through the website.
Its development is also a multistep process. Grok has been updated four times during its operation. The first version was introduced in 2023 during its launch. It was later updated to Grok 1.5 with "advanced reasoning" in March 2024, and Grok 2 in August 2024, which improved chat, coding, and reasoning. The most recent version, Grok 3, was released in February of this year with an improved model that includes increased competency in mathematics and world knowledge.&nbsp;
&nbsp;
<h1>What happened to Grok in X recently?&nbsp;</h1>
Unfortunately, the AI chatbot caused havoc on the social media platform by inadvertently creating inappropriate comments. In response to the user's questions, the AI chatbot began praising Adolf Hitler, making political biases, making controversial tweets, echoing hate speech, and promoting divisive views. After many users pointed out the responses, xAI limited the use of Grok to only generating images rather than text-based replies and deleted some posts created by the AI chatbot. The company also removed problematic instruction sets, ran simulations to check for recurrence, and promised additional safeguards. They also intend to publish the bot's system prompt on GitHub as a demonstration of transparency. The developers have also apologized for the glitch that Grok has been experiencing.&nbsp;
The sharp shift in Grok responses occurred only after Elon Musk announced changes to the AI bot last week. Musk stated that he has significantly improved Grok and that people will notice a difference when they ask Grok questions. One of the changes was that Grook was taught to assume that subjective media perspectives are biased and that the response should not be afraid to make politically incorrect claims as long as they are well supported.&nbsp;
Other changes reportedly caused the AI bot to behave unexpectedly, as it began pulling in instructions telling it to mimic the tone and style of users on X, including those sharing fringe or extremist content. Some AI researchers believe that this side of Grok may be a soft introduction to the new Grok 4 version, as Musk hinted in a recent livestream.&nbsp;
&nbsp;
<h1>Is this intentional rage farming?&nbsp;</h1>
While xAI framed the failure as a bug caused by deprecated code, the incident raises more fundamental questions about Grok's design and purpose. Grok was marketed from the start as a more open and edgy AI designed to compete with OpenAI and Google's AI chatbots. However, the recent breakdown demonstrates the limits of that experiment. When an AI chatbot designed to be funny, skeptical, and anti-authority is deployed in one of the internet's most chaotic platforms, it is equivalent to creating a chaos machine.&nbsp;
Grok became a mirror for the platform's most provocative instincts after being designed to look like X users. Some AI researchers also credit xAI for the glitch, citing the company's technical ambitions but poor safety and security standards. It also raises concerns that this will encourage other companies to develop more dangerous AI chatbots with lax security and basic checks.&nbsp;
&nbsp;
<h1>It sparks more discussion about AI training&nbsp;&nbsp;</h1>
What has happened recently marks a watershed moment in our understanding of AI behavior in the wild. For years, the debate over AI alignment has focused on hallucinations and bias, but Grok's meltdown highlights a newer, more complex risk: instructional manipulation through personality design.
Who's to blame? Many researchers placed the blame on xAI and the chatbot's developers. They wonder what values were included in Grpok's training, causing the chatbot to act in that manner and shaping its behavior. Some argue that the developers intentionally made the AI bot "problematic" by training it not only with reliable sources but also with X posts, which explains why Grok has been reported to check Elon Musk's views on controversial topics. A Business Insider investigation also revealed that the chatbot holds strong right-wing beliefs rather than a neutral stance on many political or important issues.
Grok's controversial tweets highlight a deeper ethical issue, sparking further debate about whether AI companies should be explicitly ideological about it or maintain the appearance of neutrality while secretly embedding their own values. The real lesson Grok teaches is the value of honesty and transparency in AI development. As these systems become more powerful and widespread, the question is no longer whether AI will reflect human values, but whether businesses will be open about whose values they are encoding into the chatbots and why.&nbsp;
Every major AI system will always reflect the creators' worldview. Grok differs from other AI chatbots in that it is already known to have been designed with Elon Musk's perspectives in mind, so when something controversial occurs, we know why. Meanwhile, when other AI chatbots malfunctioned, we were left guessing whether it was due to leadership views, corporate risk aversion, regulatory pressure, or simply an accident. In an industry built on the myth of neutral algorithms, Grok reveals what has always been true: there is no such thing as unbiased AI; there is only AI with biases that we can see to varying degrees.
The Grok incident has heightened many people's concerns about AI development. There is a greater risk that incorrect AI development will result in more "humanness," which is not always desirable, especially if it proves problematic and contentious. Let&rsquo;s hope that future AI chatbot development is more transparent and protected by better security and training in order to avoid similar problems that could have positive rather than negative impacts.&nbsp;

Elon Musk's popular bot, which is widely used on the social media platform X, was recently shut down after the chatbot gradually developed human-like awareness and began making inappropriate and controversial comments in public. 

Grok AI has been shut down after raising its own Âhuman awarenessÂ and making controversial tweets

Grok AI has been shut down after raising its own "human awareness" and making controversial tweets

In today's competitive market, many businesses are under pressure to innovate and improve their operations in order to survive. However, few businesses worldwide can do so, particularly small businesses that lack the necessary resources and funds to carry out their plans. As a result, many are seeking alternative solutions to their problems, one of which is through the power of tokenization fundraising. Tokenization fundraising can assist businesses worldwide in overcoming the major challenges of raising funds in order to compete in the market and find the right investors to help them in the long run. Why did tokenization fundraising become popular in 2025, and why did the adoption become more widespread? Let's get into it more!&nbsp;
&nbsp;
What is tokenization fundraising?&nbsp;
Tokenization fundraising is the process of raising money by creating and selling digital tokens that represent ownership or rights to an asset or investment fund. This involves converting real-world assets or investment fund units into digital tokens that can be traded on a blockchain network, usually through a Security Token Offering (STO). These tokens can represent a wide range of things, including company equity, real estate ownership, investment fund shares, access to specific goods or services, commodities, and much more.&nbsp;
How does tokenization relate to fundraising? Tokenization is frequently used as a fundraising strategy, particularly by startups and businesses looking for alternatives to traditional financing. By issuing security tokens through an STO, businesses can raise capital from a larger pool of investors than traditional methods and provide them with opportunities to help them compete in the digital age.
What makes tokenization fundraising become popular for businesses?&nbsp;Many businesses in the digital age are now facing similar major problems to make their businesses stand out in the market: the difficulty of raising funds and finding the right investors. This occurred frequently due to traditional, time-consuming, expensive, and regionally limited methods. Many businesses around the world struggle to find the right investors for their needs, as traditional negotiations and paperwork can take months.&nbsp;
Tokenization has numerous key benefits for businesses in the digital age due to its ability to solve those challenges. It provides a solution for many businesses that are struggling with the difficulty of raising funds. Here are the main benefits of tokenization that make it popular:
<ul>
<li style="font-weight: 400;" aria-level="1">Tokenization enables fractional ownership, allowing a wider range of investors to participate in previously unavailable investment opportunities.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Tokenization increases liquidity by allowing tokens to trade on the secondary market.</li>
<li style="font-weight: 400;" aria-level="1">The automation and efficiency of tokenization provided by blockchain technology can help to streamline the fundraising process and reduce costs.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Blockchain technology creates a transparent and secure platform for trading and managing tokens.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Tokenization enables businesses to connect with a global network of investors, boosting their fundraising potential.&nbsp;</li>
</ul>
In other words, tokenization is transforming the way businesses raise capital by leveraging secure, efficient, low-cost, and programmable solutions powered by blockchain technology to create new opportunities for both issuers and investors.
&nbsp;
Tokenization fundraising is also considered attractive for many investors
The integration of fundraising activity with technological innovation has become increasingly appealing to investors, particularly in today's digital world.&nbsp;
One of the most appealing features is that tokenization introduces the concept of fractional ownership, which has the potential to transform businesses and divide assets into token units that are more affordable and less expensive for investors. The digital token also has the advantage of being sold on a blockchain network, which broadens investment opportunities and removes geographical barriers. The use of blockchain's immutable ledger also provides unparalleled transparency, allowing investors to be more confident that every transaction and ownership transfer is well-documented and accountable.&nbsp;
It doesn&rsquo;t stop there, because tokenization&rsquo;s flexibility enables businesses to integrate a diverse range of fundraising activities, including those in technology, real estate, creative industries, and other fields. Businesses can create fundraising systems that attract long-term investor interest. Tokenization in fundraising creates new global opportunities for investors while also streamlining efficiency and compliance procedures by eliminating the need for intermediaries.&nbsp;
&nbsp;
Tokenization fundraising is shaping the future!&nbsp;
Tokenization fundraising is transforming the way businesses raise funds and grow by increasing accessibility, liquidity, and transparency. It is more than just a new way to raise funds; it also alters the entire process of how startups seek funding and grow by providing much greater accessibility, liquidity, and transparency. With its capabilities and features, many experts predict that it will be widely adopted by many businesses in many industries in the near future, fueling businesses and innovation in tandem with the growing adoption of blockchain technology.&nbsp;
&nbsp;

Many businesses are turning to tokenization to help them overcome one of the most difficult challenges of the digital age: raising funds and finding the right investors for their ventures. 

Why do businesses worldwide use tokenization to help with raising funds? Here are the reasons! 

<h2>How it all started&hellip;</h2>
During a press conference on May 30th, Trump presented his close friend Elon Musk with a golden key to the White House, praising his contributions to the current administration and stating that there is no one like him. The press conference was intended to mark the end of Musk's 130-day term as a special government advisor, which resulted in the Department of Government Efficiency (DOGE) reducing excess federal spending. However, their positive relationship quickly deteriorated into a bitter public split when they began shading each other on social media.&nbsp;
It all began when Elon Musk stated publicly on his account that he was opposed to Trump's tariffs, fearing that they would increase the national debt over the next ten years and describing them as a disgusting abomination. Although there were some disagreements during Musk's tenure, this is the first time he has publicly stated that he does not approve of Trump's work. He went on to say that Trump's tariffs will significantly increase the already massive budget deficit to $2.5 trillion, burdening Americans with crushingly unsustainable debt. A few days later, things quickly escalated.&nbsp;
Trump appears to have seen the tweet and responded with disappointment. He also stated that he could easily have won the presidential race without Musk's assistance and that Musk was wearing thin. He stated that he had asked Musk to leave the administration and revealed his EV mandate, which forced everyone to buy an electric car that no one wanted.&nbsp;
Musk did not take it lightly, writing a slew of tweets in response to Trump's statements. First, he suggested that it is time to form a new political party in America and pinned that tweet for several days. He also dropped a major &ldquo;bomb&rdquo; when he revealed that Trump is in the Jeffrey Epstein files, a well-known convicted sex offender in the country. Musk also made several tweets suggesting that the current Vice President, JD Vance, should succeed Trump as the new President. Finally, he responded to a social media blogger who stated that Trump has 3.5 years left as president, but he will be around for more than 40 years.
The feud continues, with Trump responding once more, saying that he does not mind Elon turning on him but that he should have done so months ago, as he believes that the bill he is creating now is "one of the best bills ever presented" to Congress. However, because there are anti-ICE (Immigration and Customs Enforcement) protests in Los Angeles and Trump's administration is shifting its focus to the issue, Musk has unexpectedly extended an olive branch, stating that he regrets some of the posts he made about Trump and that they went too far.&nbsp;
<h2>&nbsp;</h2>
<h2>What are the impacts on the crypto world?&nbsp;</h2>
The feud between the two figures threw the crypto world into chaos, surprising many in the industry. Many people know that the two figures have been "best buddies" for a long time. What happened between the two has an impact on major cryptocurrency prices in the market.&nbsp;
The feud between the U.S. president and the Tesla CEO has caused a 5.1% drop in crypto market capitalisation. As a result, many major cryptocurrencies, such as Dogecoin and Ethereum, have experienced significant losses.&nbsp;
The most obvious indicator is Bitcoin's price. Investors who went long on Bitcoin suffered significant losses in the 24 hours following the feud, with the cryptocurrency falling nearly 3%. According to CoinMarketCap data, the cryptocurrency price reached a high of $105,000 before plummeting to $100,000 in just hours. The drop caught many traders off guard, resulting in the liquidation of approximately $308 million in long positions during the same period.&nbsp;
According to Coinglass data, over 200,000 traders were liquidated during the period, with total liquidations approaching $1 billion, indicating a market reaction. Experts believe that the ongoing feud will have a long-term impact on the US economy and may cause market fears.&nbsp;
 
<h2>Does it impact the two figures?&nbsp;</h2>
Yes, it affected both of them. Musk's feud with Trump has an impact on his company, Tesla. According to reports, Tesla's shares fell by about 14% at market close, wiping out approximately $150 billion of the company's value as the feud became public. Many believe this occurred because Trump suggested reducing government subsidies and contracts, of which Tesla and SpaceX have reaped significant benefits. Meanwhile, Musk threatened to decommission the SpaceX spacecraft, which NASA uses for transport missions.&nbsp;
For Trump, this has an impact on his political position. Many of his "supporters" come from the tech industry, which is heavily influenced by Musk. What happened between him and Musk also contributed to a "bad" image of him as president and his administration, bolstered by Musk's numerous accusations against him, including his appearance in the Jeffrey Epstein files. Many people believe that this will change the way the mainstream media perceives him, as Musk reportedly spent $250 million to support Trump's successful 2024 election campaign and make him the largest individual donor. Many people believe that this could affect the Republican Party in America, as two of the party's most powerful figures are feuding.&nbsp;
 
<h2>Is the feud true or simply just a performance?&nbsp;</h2>
However, many also believe that the feud was staged by both parties due to their quick reconciliation. Many people also stated that if this feud were real, it would be even worse. Musk could ban Trump from X, and Trump could use his position to target Tesla. Instead, we get Musk quickly apologising, leading many to believe that something is going on behind the scenes. But, if this is true, it could be the most creative performance of the year, and we are watching it as the audience. Whether it is true or not, what happened is certain: if the feud continues, the crypto market will most likely remain volatile.&nbsp;

The crypto world has recently been negatively impacted, with many crypto prices plummeting as a result of the online feud between former "best friends", President of the United States Donald Trump and Tesla CEO Elon Musk.

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